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Post by aggiejazz on Sept 19, 2011 13:34:32 GMT -5
A&T has a beautiful campus, A&T has a respected and smart Chancellor, and A&T has new and exciting projects happening right now. A&T the product can be sold. A&T is not fumbling all over the place when it comes to the academic side of the house.
Dr. Martin hasn't been willing to pull the trigger on replacing people who can't sell A&T to potential sponsors. You don't sell negative things, you sell what the positives things are, i.e. beautiful campus; diverse scholars; new buildings; new, exciting, and cutting edge research and then package all of this with athletic events. Once you have a winning football program with pack stadiums then you sell athletics as the main entree.
There are so many positives on A&T's campus. A&T can't sell any of it without very good leadership, a strategy, a plan, and well trained and energetic people to execute the plan.
I will add, be customer friendly, have A&T administration supporting athletics to be coordinated so not to duplicate effort. If an A&T rep doesn't know then make sure he or she has the number of the person who would know instead of telling a sponsor "no" or "I don't know", leaving the sponsor hanging, and presenting a huge negative image for the University. I was told this has happened in the past and sponsors reduced their sponsorship.
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Aggie77
Official BDF member
Member Since: September 2004
Posts: 5,572
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Post by Aggie77 on Sept 19, 2011 14:53:51 GMT -5
That depends on whether your company is locally based too. A&T is pulling in a whole lot of people from a whole lot of different locations. And all those people know people. Now if you're already getting that target audience that's going to show up for the game, no need to advertise further. If not... Also, there are additional events held in the stadium that reach other demographics. You have to take that into account. I can remember reading magazines in the early 90s regarding NCAA football, and one magazine in particular had a picture from Marshall's stadium. I took one look and said to myself "we can't compete with that." There were sooooo many sponsors plastered on that stadium. They run their city and their region (the part that WVU doesn't run). We don't even run all of Market Street. I think that works against us more than negative publicity. You know, I read that about five times before I understood WTH you were saying. The “whole lot of people”, “whole lot of different locations”, "And all those people know people", through me off, but isn’t that just smaller and smaller subsets of the target demographic which is still a max of 100k? My point is there are better ways to reach the target audience (at the reported price) other than our Gameday afternoons in the fall. As was suggested; get what you can and build from there. A full slate of filled panels draws a higher level of interest than half a slate. Marshall didn’t start out with a stadium full of Ads, we have to build 6 at a time. ;D
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Aggie77
Official BDF member
Member Since: September 2004
Posts: 5,572
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Post by Aggie77 on Sept 19, 2011 15:17:13 GMT -5
A&T has a beautiful campus, A&T has a respected and smart Chancellor, and A&T has new and exciting projects happening right now. A&T the product can be sold. A&T is not fumbling all over the place when it comes to the academic side of the house.Dr. Martin hasn't been willing to pull the trigger on replacing people who can't sell A&T to potential sponsors. You don't sell negative things, you sell what the positives things are, i.e. beautiful campus; diverse scholars; new buildings; new, exciting, and cutting edge research and then package all of this with athletic events. Once you have a winning football program with pack stadiums then you sell athletics as the main entree.There are so many positives on A&T's campus. A&T can't sell any of it without very good leadership, a strategy, a plan, and well trained and energetic people to execute the plan. I will add, be customer friendly, have A&T administration supporting athletics to be coordinated so not to duplicate effort. If an A&T rep doesn't know then make sure he or she has the number of the person who would know instead of telling a sponsor "no" or "I don't know", leaving the sponsor hanging, and presenting a huge negative image for the University. I was told this has happened in the past and sponsors reduced their sponsorship. I completely agree, but how do you translate those positives into eye balls on the sponsor’s products.We see changes, it's still early in the evaluation of that area. He has to have a quantifiable measurement for that in whole. You noticed the endowment went up $5M over the previous year. That a 19% increase in a down economy, with a goal of $75M by2020. Change is coming.I completely agree and that's changing also, based on comments I have heard from people (of course that's a small, but dedicated sampling). Send an email to anybody at A&T about anything and see what the response time is (except Facilities).
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