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Post by Aggie Monster on Sept 16, 2011 13:27:09 GMT -5
So you mean to tell me the contract was up on ALL the panels? SMH if that's true.
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Aggie77
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Post by Aggie77 on Sept 16, 2011 13:31:16 GMT -5
What about the panels at the bottom?
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Aggie77
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Post by Aggie77 on Sept 16, 2011 14:27:43 GMT -5
ISP in Winston. Hire them and pay them the peoples salaries who are in place now. Easy fix IMG College (formerly ISP) won't cut it for that little bit of money, dude. FAMU Athletics is paying IMG College $250,000 to market only three (3) of their football games!! It includes a salaried person located on-campus. What you are talking about for A&T to do will cost about $550,000 per year. What is FAMU getting for $250K? A quick review of the IMG College website gives me the impression that it's an à la carte shop with expertise in a number of sports marketing areas. Initially, we would only be interested in the Corporate Partner Program. The cost basis for that shouldn't be a game basis, but a small fixed cost or a metric and a percent of capture. What we do know is that we don’t have to look far to see the current system is a failure. www.imgcollege.com/services/imgc-services-detail.html#corporate• Brand Management • Broadcast Talent • Coaches Shows and Endorsements • Corporate Partner Program IMG College is proud to have pioneered the first corporate partnership concept, as the original creators of the NCAA's Corporate Partnership Program in 1986. Since then, we have been extremely successful at designing and implementing corporate partner programs at our properties. A tiered corporate partner program that considers and understands the purchasing power of each advertising category and each potential sponsor enhances the opportunity to maximize revenue. • Game Day Experience / Hospitality • Internet • Publishing Services • Radio and Television • Rivalry Series • IMG College Seating • Specialized Media • IMG College Ticket Solutions • Venue Signage
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Post by aggierattler on Sept 16, 2011 15:27:55 GMT -5
^^^ In a nutshell, they are getting "Rivalry Series" and "Brand Management." That's it! And about 50% of their efforts are geared to the Florida Classic...which makes no sense since the game is a 50-50 proposition between the schools and is vastly (financially) supported by Disney, including ESPN.
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Post by Jesse Jackson's Side eye on Sept 16, 2011 19:57:54 GMT -5
'Thrilla you are indeed one sick, sick man...and THATS what makes you so awesome...LOL
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Post by AggieGroove on Sept 16, 2011 20:09:32 GMT -5
As many cigarettes Lorillard has sold, I'm surprised that don't have a panel....
We negroes are going to smoke, be it cigs or the other stuff...
Might as well get something out of it, have Lorillard fund a panel...at least!
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Post by oldschool on Sept 16, 2011 21:23:09 GMT -5
Can alcohol and tobacco companies advertise on state property
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Post by aggierattler on Sept 16, 2011 21:41:11 GMT -5
^^^ That's a good question. In Florida, alcohol can advertise on campus...and tobacco companies cannot advertise on state campuses.
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DECKS
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Post by DECKS on Sept 19, 2011 10:25:06 GMT -5
Let me play Devils Advocate. With all the negative issues we've had, why would any company desire to have their brand associated with Aggie Athletics?
I was speaking with a Sr. VP client of mine and this was the response he threw back at me when I asked him why his company advertised at a certain PWC and not with A&T. I won't give out his name or company since he's also an Aggie
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Post by Deleted on Sept 19, 2011 10:33:33 GMT -5
Interesting...
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Post by DOOMS on Sept 19, 2011 10:36:07 GMT -5
You've got a point. But the easy response is "because these negroes still spend money, and will spend it on your product even before they pay their bills if you market it properly."
It's like having 11,000 people sitting there for four hours watching an overt advertisment and a sublminal suggestion with your product's name on it. Subliminal because it's up there the whole time, and people are always looking at the replay screen.
Nobody is going to stop buying your product because you advertise with A&T. But you will lose out on a lot of potential buyers if you choose not to advertise with A&T.
That's my completely unemotional, logical response to that assertion.
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Post by captaggie on Sept 19, 2011 10:39:58 GMT -5
Its all in how you spin it.
You sell the university, not just athletics. I'm sure we have several student-athlete success stories as well as academic accomplishments. Students today are consumers tomorrow.
Walmart doesnt have a problem with us. I'm sure they've quantified the $$$ impact A&T has.
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Post by Aggie One on Sept 19, 2011 11:40:38 GMT -5
True, Wal-Mar makes a fortune in all of its Greensboro area stores from A&T loyalists from Aug-February each year and they often double it during homecoming week each year.
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Aggie77
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Post by Aggie77 on Sept 19, 2011 11:55:12 GMT -5
I hear what ya'll are saying but $40k is premium price for such a small subset of a targeted demographic. The maximum you are going reach is ~100k over a 5 week period. In a market like Greensboro, for that same reported $40k I can produce and rotate a tailored drive time radio spot 50 times over a 30 days period and reach at least a100K each time. If I have the radio guy and the A&T guy sitting in my office pitching Ad space, which proposal gives my business the biggest bang for my buck? Buying Ad space from A&T is a not business decision, especially for consumer based products.
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Post by DOOMS on Sept 19, 2011 12:05:58 GMT -5
That depends on whether your company is locally based too. A&T is pulling in a whole lot of people from a whole lot of different locations. And all those people know people. Now if you're already getting that target audience that's going to show up for the game, no need to advertise further. If not...
Also, there are additional events held in the stadium that reach other demographics. You have to take that into account.
I can remember reading magazines in the early 90s regarding NCAA football, and one magazine in particular had a picture from Marshall's stadium. I took one look and said to myself "we can't compete with that." There were sooooo many sponsors plastered on that stadium. They run their city and their region (the part that WVU doesn't run). We don't even run all of Market Street. I think that works against us more than negative publicity.
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