|
Post by captaggie on Apr 19, 2011 13:48:35 GMT -5
Agree.
|
|
DECKS
Official BDF member
2008 Poster of the Year
Charter Member of the BDF
Posts: 10,415
|
Post by DECKS on Apr 19, 2011 13:50:54 GMT -5
I totally agree Dooms. You inherit this problem when you bring in a White AD. He try to run things like the other side. Appalachian I can understand But lets be 100 there is a large gap between blacks and whites income. And add to the fact that A&T football team is not in high demand. The timing is bad. They going about it the wrong way. We're probably following the business model established by SCSU moreso than anyone else. Because they had success with it a lot of other FCS HBCU's will probably follow suit. The tailgate area might look a little thinner but hopefully the additional revenue we'll make from ticket sales will offset it. Doesn't NCCU do this for certain games as well?
|
|
oleschoolaggie
Official BDF member
2009 Poster of the Year, 2009 Most Knowledgeable Poster
Posts: 24,210
|
Post by oleschoolaggie on Apr 19, 2011 14:02:58 GMT -5
The good thing is that if it doesn't work, it's easy to change back. for the good of a&t, i honestly hope you're right and i'm wrong. but i don't think it will be easy getting folk back once they're turned away. like other season ticket holders, it really doesn't impact my wallet because i always pay for tickets to the game. but for folk who don't, if i were one of them, i'd feel very "insulted". basically those folks are being asked to pay the full price of a ticket for something that's been "free" ever since aggie stadium was first opened. if i were one of them, i'd feel like, "what nerve you folk have to ask me for premium dollars when you offer a product that's amongst the worst in all of hbcu football"? i mean, i've taken a business course or two in my day, and i was taught that you raise the price of your product/service when there's a high demand for it. the worst time to raise prices is when demand for your product/service is on a sharp decline, such as ours. this aggie fan zone defeats all the principles of business that i was taught at this very institution. IT DOES NOT MAKE BUSINESS SENSE! it will not result in virtually any other new ticket purchases. the only way to do that is by winning football games. i promise you, the folk who normally come just to tailgate, simply won't come anymore. if they wanted to see the game, they would've purchase tickets in the first place. now, all we're doing is making the experience "less desirable" for those of us who do purchase tickets, potentially turning some of us away. we can now kiss our festive tailgating atmosphere goodbye, and let's see how impressive that will be to potential recruits when they look around the stadium and see its a ghost town...
|
|
|
Post by DOOMS on Apr 19, 2011 14:06:49 GMT -5
If it increases revenue which in turn allows us to put a better product on the field then go for it. The non-payers will be mad no matter what. As far as Homecoming is concerned people blow hundreds of dollars that weekend. Let them get mad. The good thing is that if it doesn't work, it's easy to change back. The thing is, it was easy to change the homecoming ticket prices back too. But the damage was already done and now it's lost revenue. Following the SC Steat biz model would make sense, except for the fact that they have a bunch of winning seasons to back up their plan. They are also the only show in town. A scenario: You and your homies go by the game. Two want to see the game, two just want to hang out. When they get to the stadium and find out you got to pay to tailgate, which two will win out? The two who are willing to pay or the two who ain't gonna pay a dime and are advocating going to M&J to eat wings and watch better quality games on t.v.? There's a tipping point folks, whether you want to admit it or not. Y'all better just hope that we haven't reached it with this one.
|
|
oleschoolaggie
Official BDF member
2009 Poster of the Year, 2009 Most Knowledgeable Poster
Posts: 24,210
|
Post by oleschoolaggie on Apr 19, 2011 14:12:05 GMT -5
I totally agree Dooms. You inherit this problem when you bring in a White AD. He try to run things like the other side. Appalachian I can understand But lets be 100 there is a large gap between blacks and whites income. And add to the fact that A&T football team is not in high demand. The timing is bad. They going about it the wrong way. We're probably following the business model established by SCSU moreso than anyone else. Because they had success with it a lot of other FCS HBCU's will probably follow suit. The tailgate area might look a little thinner but hopefully the additional revenue we'll make from ticket sales will offset it. Doesn't NCCU do this for certain games as well? decks, scsu's product (their football team) is in high demand. even famu could do it for the same reason. but give scsu a 14-62 record over 7 years and you'll see dawson stadium and their fan zone near empty just like ours will be. at this point, our program cannot model itself after the most successful football program in the meac. they call that "putting the cart before the horse". we need to rebuild our program first before asking folk to shell out money they haven't been asked to shell out before. that's my only complaint. maybe we could get away with it just for homecoming or maybe nccu. but if its not homecoming, a dsu game would draw high school attendance figures...
|
|
|
Post by aggiebred09 on Apr 19, 2011 14:19:24 GMT -5
I think if they are out of ideas and this is the last ditch effort to make a dollar they should at least implement it in phases.
Try doing it at the first game or even at Homecoming & Aggie/Eagle. Dont just go full force with a new program without testing the concept under the current conditions. We are charging more for the same experience that was free last year. We may as well be selling "Aggie Air".
|
|
Maxell
Official BDF member
Director of BDF Marketing
Posts: 12,450
|
Post by Maxell on Apr 19, 2011 14:24:17 GMT -5
If it increases revenue which in turn allows us to put a better product on the field then go for it. The non-payers will be mad no matter what. As far as Homecoming is concerned people blow hundreds of dollars that weekend. Let them get mad. The good thing is that if it doesn't work, it's easy to change back. The thing is, it was easy to change the homecoming ticket prices back too. But the damage was already done and now it's lost revenue. Following the SC Steat biz model would make sense, except for the fact that they have a bunch of winning seasons to back up their plan. They are also the only show in town. A scenario: You and your homies go by the game. Two want to see the game, two just want to hang out. When they get to the stadium and find out you got to pay to tailgate, which two will win out? The two who are willing to pay or the two who ain't gonna pay a dime and are advocating going to M&J to eat wings and watch better quality games on t.v.? There's a tipping point folks, whether you want to admit it or not. Y'all better just hope that we haven't reached it with this one. So what if it's a tipping point. Aggie football is already at it's lowest point. It's ultimately the product on the field that will get folks wanting to come to Aggie Stadium. Doing something is better than doing nothing.
|
|
|
Post by DOOMS on Apr 19, 2011 14:29:54 GMT -5
There's the rub. Aggie football was at its lowest point in 2004. Then in 2005. Then in 2006. Then in 2007. It got better (a little) and then went right back down. The only thing we've had to count on is fan attendance.
Doing something is better than doing nothing, unless you're standing on a ledge. Doing something stupid is never a good idea.
I hope I'm wrong, but history says otherwise.
|
|
Maxell
Official BDF member
Director of BDF Marketing
Posts: 12,450
|
Post by Maxell on Apr 19, 2011 14:41:34 GMT -5
Creating another revenue stream is never stupid unless it decreases your total revenue. That's very unlikely overall.
In your scenario about the two guys that wanted to go to game and the two just wanted to tailgate, I think the two that want to go are going to go anyway. The other two just need to find something else to do.
|
|
|
Post by The Professor on Apr 19, 2011 14:43:39 GMT -5
Dooms for 2011 poster of the year
|
|
|
Post by aggie2ru on Apr 19, 2011 14:49:27 GMT -5
Personally, I see the intent. Realistically, you have to have a marketable product when you make changes like this. Aggie football right now IS NOT marketable despite the hiring of Broadway (good move!). For sure, the die hearts like US and others will be there but we are going to lose everyone else because the others DO NOT have an vested interest in a losing football program. The tailgate experience as was previously mentioned HAS been the highlight of a dismal football season. It will not be the same. It is a financial decision that will create an economic-social consequence. Simply put, it will drive people away who right now MAY not attend games for WHATEVER reason(s). There have been no major criminal activity reported during past tailgating experiences so I would like to see them continue to allow ERRRRRBODY to get a piece of the AGGIE experience. We aint thar yet, we still got a long way to go. We need all parts of the equation until we can get over the hump. I don't like the idea right now.
|
|
|
Post by DOOMS on Apr 19, 2011 14:51:13 GMT -5
Creating another revenue stream is never stupid unless it decreases your total revenue. That's very unlikely overall. That's my theory too, and that's why I'm basing that theory on what happened after we raised the homecoming ticket prices. We may have made additional money that one year, but thereafter we have lost money because we had to decrease the prices and we forefeited what was a long-time guaranteed sell-out. Ultimately, we decreased our total revenue. We went for a short-term gain as opposed to long-term stability. We've been doing that for years and that is one reason why we suck.
|
|
Maxell
Official BDF member
Director of BDF Marketing
Posts: 12,450
|
Post by Maxell on Apr 19, 2011 15:05:59 GMT -5
Creating another revenue stream is never stupid unless it decreases your total revenue. That's very unlikely overall. That's my theory too, and that's why I'm basing that theory on what happened after we raised the homecoming ticket prices. We may have made additional money that one year, but thereafter we have lost money because we had to decrease the prices and we forefeited what was a long-time guaranteed sell-out. Ultimately, we decreased our total revenue. We went for a short-term gain as opposed to long-term stability. We've been doing that for years and that is one reason why we suck. The problem with your analogy is that raising ticket prices was not a NEW revenue stream. It was canibalizing the existing one by trying to get more money from existing customers. That is a certain formula for failure, which it did.
|
|
trues
Official BDF member
Posts: 4,322
|
Post by trues on Apr 19, 2011 15:18:02 GMT -5
Chill man. I am not calling the guy racist. He's maybe a nice guy. He may have been here a while. But he was not the head guy in charge of the AD.
I 'm just saying he maybe desensitize when it come to African American income vs white American income.
Enough said OleschoolAGGIE
|
|
DECKS
Official BDF member
2008 Poster of the Year
Charter Member of the BDF
Posts: 10,415
|
Post by DECKS on Apr 19, 2011 16:00:39 GMT -5
We're probably following the business model established by SCSU moreso than anyone else. Because they had success with it a lot of other FCS HBCU's will probably follow suit. The tailgate area might look a little thinner but hopefully the additional revenue we'll make from ticket sales will offset it. Doesn't NCCU do this for certain games as well? decks, scsu's product (their football team) is in high demand. even famu could do it for the same reason. but give scsu a 14-62 record over 7 years and you'll see dawson stadium and their fan zone near empty just like ours will be. at this point, our program cannot model itself after the most successful football program in the meac. they call that "putting the cart before the horse". we need to rebuild our program first before asking folk to shell out money they haven't been asked to shell out before. that's my only complaint. maybe we could get away with it just for homecoming or maybe nccu. but if its not homecoming, a dsu game would draw high school attendance figures... Why can't we model ourselves after SCSU when our attendance is usually comparable or better than theirs? Last year we finished #4 in BCF attendance with only 1 win. Two years ago in Lee's first year we led BCF in home attendance. On field performance obviously doesn't affect our fan base as much as it does for others. We should absolutley be following SCSU's lead because even though they've had very good teams their home attendance has always lagged. Them being the only show in town has never mattered before. I'm convinced that If it worked for them then it will probably work for us.
|
|