Post by Aggie One on Nov 2, 2010 21:51:07 GMT -5
Symonds Leads Group Preparing Launch Of HBCU Network
Dedicated To African-American Universities, Sports Channel Looks To Summer 2011 Bow
by R. Thomas Umstead -- Multichannel News, 9/13/2010 12:30:00 AM
Historically Black Colleges and Universities will have a cable channel to call their own next summer with the proposed launch of the independently-owned and sports-themed HBCU Network.
The basic-cable service, targeting African-American and multicultural high school and college- aged students will be anchored by live Division I and II college sports programming from the major HBCU sports conferences, as well as HBCU-produced educational and entertainment programming, according to network CEO and former BET executive Curtis Symonds.
"This is an opportunity to talk about the 143-year history of HBCUs and provide opportunities for their growth and future prosperity and target a demographic that advertisers want to reach," Symonds told Multichannel News.
Independent holding company C3 Media LLC, comprising veteran cable executives Symonds, Clint Evans and Candace Walker, hold a majority financial stake in HBCU Network, which will be based in Atlanta. Symonds noted that the group is talking to other potential investors, but would not reveal specifics.
"We have some strong entities that have expressed interest in the channel and we're making good progress," he said.
The schools as a collective will hold a 20% interest in the channel, according to Symonds.
For the rest of the story:
www.multichannel.com/article/456959-Symonds_Leads_Group_Preparing_Launch_Of_HBCU_Network.php
Dedicated To African-American Universities, Sports Channel Looks To Summer 2011 Bow
by R. Thomas Umstead -- Multichannel News, 9/13/2010 12:30:00 AM
Historically Black Colleges and Universities will have a cable channel to call their own next summer with the proposed launch of the independently-owned and sports-themed HBCU Network.
The basic-cable service, targeting African-American and multicultural high school and college- aged students will be anchored by live Division I and II college sports programming from the major HBCU sports conferences, as well as HBCU-produced educational and entertainment programming, according to network CEO and former BET executive Curtis Symonds.
"This is an opportunity to talk about the 143-year history of HBCUs and provide opportunities for their growth and future prosperity and target a demographic that advertisers want to reach," Symonds told Multichannel News.
Independent holding company C3 Media LLC, comprising veteran cable executives Symonds, Clint Evans and Candace Walker, hold a majority financial stake in HBCU Network, which will be based in Atlanta. Symonds noted that the group is talking to other potential investors, but would not reveal specifics.
"We have some strong entities that have expressed interest in the channel and we're making good progress," he said.
The schools as a collective will hold a 20% interest in the channel, according to Symonds.
For the rest of the story:
www.multichannel.com/article/456959-Symonds_Leads_Group_Preparing_Launch_Of_HBCU_Network.php
