Post by captaggie on Apr 7, 2010 10:07:53 GMT -5
Wednesday, April 7, 2010 (Updated 9:32 am)
By Gerald Witt
Staff Writer
GREENSBORO — Money, attendance and name recognition are expected benefits of a national track meet at N.C. A&T that New Balance paid hundreds of thousands of dollars to sponsor.
New Balance also hopes to access a younger market through the meet that has been in Greensboro since 2005.
Nike dropped its sponsorship of the National Scholastic Sports Foundation event after the 2009 edition, and New Balance agreed to a deal March 1.
"We do really well with a middle-aged running consumer," said Josh Rowe, marketing manager for New Balance running. "Where we're trying to expand our business is among high school runners."...
www.news-record.com/content/2010/04/07/article/new_balance_to_sponsor_high_school_meet_at_at
By Gerald Witt
Staff Writer
GREENSBORO — Money, attendance and name recognition are expected benefits of a national track meet at N.C. A&T that New Balance paid hundreds of thousands of dollars to sponsor.
New Balance also hopes to access a younger market through the meet that has been in Greensboro since 2005.
Nike dropped its sponsorship of the National Scholastic Sports Foundation event after the 2009 edition, and New Balance agreed to a deal March 1.
"We do really well with a middle-aged running consumer," said Josh Rowe, marketing manager for New Balance running. "Where we're trying to expand our business is among high school runners."...
www.news-record.com/content/2010/04/07/article/new_balance_to_sponsor_high_school_meet_at_at
