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Post by lobengula on Feb 14, 2020 6:51:05 GMT -5
The timing and the manner in which this move was made. The costs involved could have gone to the BGMM based upon their dedication. Think we are going to have a rude awakening. The optics of this matter is disturbing difficult to digest. Think certain individuals are drinking Harvey's koolaid brand Illusion if Inclusion. Hot damn. Like the little boy that ran away from home then came back hope this is us before our appointment with destiny. I just can't get over this even though I try.
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Post by aggieblackie2 on Feb 14, 2020 7:26:03 GMT -5
Publicity. I ain't heard or seen Hampton since they sold out.
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Post by Bornthrilla on Feb 14, 2020 7:30:03 GMT -5
Publicity. I ain't heard or seen Hampton since they sold out. That's a good point. What tangible benefits have Hampton received from their move? I can't remember the last time I have seen them on TV or really even discussed in FCS circles.
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Post by AggiePride on Feb 14, 2020 8:23:20 GMT -5
Publicity. I ain't heard or seen Hampton since they sold out. That's a good point. What tangible benefits have Hampton received from their move? I can't remember the last time I have seen them on TV or really even discussed in FCS circles. Part of that is because they are not winning. When they lost to VUU, I heard about that. I am still on the fence about the move.
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VA's Finest
Official BDF member
BDF Riders
Posts: 3,015
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Post by VA's Finest on Feb 14, 2020 8:23:26 GMT -5
They've player Radford in MBB on ESPNU last year and are scheduled to do so later this month
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Post by Aggie Monster on Feb 14, 2020 8:52:03 GMT -5
Publicity. I ain't heard or seen Hampton since they sold out. That's a good point. What tangible benefits have Hampton received from their move? I can't remember the last time I have seen them on TV or really even discussed in FCS circles. When was the last time you seen/heard a losing MEAC school being discussed besides the week that we were playing them? Respectfully, thats a irrelevant observation.
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Post by durhamgsoaggie on Feb 14, 2020 16:07:29 GMT -5
That's a good point. What tangible benefits have Hampton received from their move? I can't remember the last time I have seen them on TV or really even discussed in FCS circles. When was the last time you seen/heard a losing MEAC school being discussed besides the week that we were playing them? Respectfully, thats a irrelevant observation. Fair point, Monster. Hampton is tied for 4th with Charleston Southern (yep, that Charleston Southern) in MBB. Hampton is tied for 3rd with High Point in WBB. But if you really want to know where Hampton is... just follow the ESPN Watch search below: www.espn.com/watch/search/hamptonThey're with almost everyone else in the mid-major landscape... except the MEAC/SWAC, which are basically on our own islands left to fend for ourselves and that BS FloHoops deal. Can't say that there's no benefit for Hampton because they're only 2 years in. But the exponential increase in exposure & access is a definite plus.
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Post by marchingband1969 on Feb 14, 2020 16:46:03 GMT -5
The $381,000 entrance fee to the Big South is payable in 3 installments over a 3-year period ($127,000 per installment). That's a good point as well. I also think we have to understand the basics of what the current Big South media rights deal with ESPN from 2018 (which the BSC Commissioner said dramatically increased the financial terms from the previous deal) would look like: 1. A likely 6-figure exclusive rights fee to the Big South 2. Full access to all Football/MBB/WBB and other produced content on the ESPN+ streaming service for $4.99, allowing ESPN to pay a baseline fee for advertising 3. Some form of revenue/advertising deal with the Big South & member schools based on amount of content produced & number of views. #3 is the biggest variable because we don't know how much revenue is tied to # of content views. And come July 2021 with an alumni base of 60K+... we will be the biggest consumer of Big South digital content from Day 1. That typed... just the sheer volume of A&T digital consumption will help with getting sponsorship $$$ external to the Big South/ESPN agreement. This would also be based in part on the number of views that we'd be generating on our ESPN+ content. We're going to find to what extent in a couple of years. As an example.... an ESPN Watch search today turned up 1 A&T upcoming/replay broadcast. That's the Aggie/Eagle game on the 17th. Meanwhile, the same search for lil ole Hampton turned up 26 upcoming/replay broadcasts. There's no comparison in the scope of ESPN exposure in terms of regular season. So what we lose in POTENTIAL Celebration Bowl airtime/marketing (no guarantee we'd be there), we gain in guaranteed ESPN+ marketing and more regional exposure that has a better chance of being turned into sponsorship $$$ if we play our cards right. That's the basics of the risk & reward space that we're playing in. Scared money don't make money... and this decision is certainly not playing scared. The digital streaming space is where the "new money" is in college athletics at our level. Getting into the game & learning it is a good start. I agree with your vision but I only have one request... that someone other than the members of BDV promote the use of the broadcast services. You know I love my University but we are the absolute worst at promoting and marketing! If we're going to dream about one day playing in the big league, we have got to get our siht together on our marketing and promotions now! Somebody on the A&T payroll needs to be burning the midnight oil now working on promotions and ads for 2021 and those promotions and ads need to start showing up in the Shaw game and run the whole season. We got to turn that lemon into lemonade and we don't need to wait until 2021 when we got a half-empty stadium.
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Post by marchingband1969 on Feb 14, 2020 16:49:12 GMT -5
That's a good point. What tangible benefits have Hampton received from their move? I can't remember the last time I have seen them on TV or really even discussed in FCS circles. Part of that is because they are not winning. When they lost to VUU, I heard about that. I am still on the fence about the move. And part of it is like every other HBCU, they are terrible about marketing and promoting their programs. And we aren't much better. Hell, it was our fans not the University that coined "GHOE" and made it a national household term.
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Post by lobengula on Feb 15, 2020 4:06:05 GMT -5
Publicity. I ain't heard or seen Hampton since they sold out. That's a good point. What tangible benefits have Hampton received from their move? I can't remember the last time I have seen them on TV or really even discussed in FCS circles. Think these guys packing their golden parachutes. Would not be surprised we should have stayed put for awhile longer before our departure. The costs are too much for the move. Again another agenda is in play which is erase our story not his-story. Until we can dominate FAMU/Morgan we should have stayed put. Too many people have been coopted which is sad. A freaking ball of confusion.
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Post by aggieblackie2 on Feb 15, 2020 6:52:24 GMT -5
Monster, I don't think the low publicity of Hampton is irrelevant. True, they may have not been winning on a regular basis and that could be a factor but not the only factor.
Before A&T decided to vacate the MEAC for the BS you, I and the majority of Aggie fans never even paid attention to teams such as North Alabama, Monmouth and the like.
I knew of the BS Conference existence but it is a Conference that does not stand out to make people remember, pay attention to or respect.
I feel no matter how well we do in this hidden conference our publicity will disappear as Hampton's did.
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Post by durhamgsoaggie on Feb 15, 2020 9:24:30 GMT -5
That's a good point as well. I also think we have to understand the basics of what the current Big South media rights deal with ESPN from 2018 (which the BSC Commissioner said dramatically increased the financial terms from the previous deal) would look like: 1. A likely 6-figure exclusive rights fee to the Big South 2. Full access to all Football/MBB/WBB and other produced content on the ESPN+ streaming service for $4.99, allowing ESPN to pay a baseline fee for advertising 3. Some form of revenue/advertising deal with the Big South & member schools based on amount of content produced & number of views. #3 is the biggest variable because we don't know how much revenue is tied to # of content views. And come July 2021 with an alumni base of 60K+... we will be the biggest consumer of Big South digital content from Day 1. That typed... just the sheer volume of A&T digital consumption will help with getting sponsorship $$$ external to the Big South/ESPN agreement. This would also be based in part on the number of views that we'd be generating on our ESPN+ content. We're going to find to what extent in a couple of years. As an example.... an ESPN Watch search today turned up 1 A&T upcoming/replay broadcast. That's the Aggie/Eagle game on the 17th. Meanwhile, the same search for lil ole Hampton turned up 26 upcoming/replay broadcasts. There's no comparison in the scope of ESPN exposure in terms of regular season. So what we lose in POTENTIAL Celebration Bowl airtime/marketing (no guarantee we'd be there), we gain in guaranteed ESPN+ marketing and more regional exposure that has a better chance of being turned into sponsorship $$$ if we play our cards right. That's the basics of the risk & reward space that we're playing in. Scared money don't make money... and this decision is certainly not playing scared. The digital streaming space is where the "new money" is in college athletics at our level. Getting into the game & learning it is a good start. I agree with your vision but I only have one request... that someone other than the members of BDV promote the use of the broadcast services. You know I love my University but we are the absolute worst at promoting and marketing! If we're going to dream about one day playing in the big league, we have got to get our siht together on our marketing and promotions now! Somebody on the A&T payroll needs to be burning the midnight oil now working on promotions and ads for 2021 and those promotions and ads need to start showing up in the Shaw game and run the whole season. We got to turn that lemon into lemonade and we don't need to wait until 2021 when we got a half-empty stadium. MB, that's the beauty of moving out of the MEAC. As love as we all love being in the MEAC, it allowed us to only have to be "MEAC-good" when it came to digital communications & marketing. We started making improvements with the addition of SID staff and freeing up marketing to do more promotions. We have a top-notch videographer and photographers on staff. But the Big South move is going to force us to be "Mid-Major good". So the bar will definitely be raised in terms of production capability and timeliness of articles/content.
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Post by DOOMS on Feb 15, 2020 10:31:42 GMT -5
I’ve never known one Hampton fan in my life.
I’ve met, attended law school, worked and work with, and lived near a number of Hampton students and alumni. I’ve never met ONE who followed their athletic dept. Nobody on here does either.
I would bet money there was not a football playing member of the meac with a more disinterested fan base except maybe Del State.
What they do or don’t in the big south is of no moment.
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Post by durhamgsoaggie on Feb 15, 2020 10:34:40 GMT -5
I’ve never known one Hampton fan in my life. I’ve met, attended law school, worked and work with, and lived near a number of Hampton students and alumni. I’ve never met ONE who followed their athletic dept. Nobody on here does either. I would bet money there was not a football playing member of the meac with a more disinterested fan base except maybe Del State. What they do or don’t in the big south is of no moment. Yep. Their fanbase is sitting on an ESPN goldmine of exposure and don't even know it.
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Post by DOOMS on Feb 15, 2020 10:50:47 GMT -5
Yesterday I got to thinking about no longer making the trips to del state, Howard, Norfolk, or Morgan (when my schedule permitted) and I became nostalgic and sad. Then I thought about the dc alumni chapter and wondered how in the hell could they justify taking those opportunities away from the chapter.
Today I thought about the celebration bowl and how the success of the game is not judged by the number of people in the seats but by how many viewers there are. That’s where the financial benefit is in the eyes of ABC and that appears to be the model we’re following. The forward thinking going on at Ayantee right now is astonishing.
I also realized we don’t get that much money from filling the aforementioned teams’ stadiums with our fans, and if some (well, a lot) don’t feel like going to see us play at our new conference opponents ‘ stadiums it won’t matter so long as we watch online. Enough of us should still attend to give us the equivalent of a home field advantage in most games.
We’re in very good hands guys. It will take time to reveal fully but we are.
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