Post by outsidethinker on Jan 19, 2020 22:58:05 GMT -5
We continuously talk about A&T brand in its current status. Im trying something a little different, I'd love to see what everyone feels "our current brand" may be now based off of YouTube video clips. Sure we have GHOE, but what is A&T doing now that's our style and representative of who we are specifically in Geeensboro? Examples below of what im looking for from our beloved University.
Post by marchingband1969 on Jan 20, 2020 11:27:26 GMT -5
Are we talking about the BGMM "brand" or the University's brand? If we are talking about the BGMM, I think their "brand" is very strong in the band-world. They are known for being innovators. If you're a high school or college bandhead, you respect and admire the innovative work of the BGMM. Unless you're from the SWAC where your brand is "loud and traditional."
Now if we are talking about the University's brand, I looked up the definition of brand on google. Out of thousands of examples, this is the one I liked..."A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization.” And the "gut feeling" I've had for decades is "Pride." Pride in our University, our students, our history, our athletics and our alumni. And it's not just me... Saturday I marched in the MLK Parade with the Queen City A&T Alumni Chapter. All along the route, fans would yell out..."Aggie Pride." What was funny is a few spectators would yell "Aggie Pride" then quickly explain that they didn't go to A&T but had a son, niece, neighbor or friend that went there. Even non-Aggies knew that "Aggie Pride" was our brand.
Now I know the University spent lots of money and resources on trying to rebrand us with "Aggies Do" but in my gut, "Aggie Pride" is our brand!
Post by ibleedblue on Jan 21, 2020 13:39:37 GMT -5
Aggie Pride is our brand, has been forever. Aggies Do, is more of a motto or a mantra. But if you are talking about staple songs, it used to be "ol Aggie Spirit" now I think it's Gimme Dat or Smash Something.