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Post by Bornthrilla on Oct 11, 2006 14:08:52 GMT -5
Would you really have a problem with A&T playing our home games at Mrs. Winner's Stadium or Bojangles Field or David Black Cadilac Stadium?
I personally wouldn't. That is just the sign of the times right now.
If it can bring our athletic department some much-needed cash, I'm all for it.
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DECKS
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2008 Poster of the Year
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Posts: 10,425
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Post by DECKS on Oct 11, 2006 14:30:19 GMT -5
Please no chicken joints.
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Post by DOOMS on Oct 11, 2006 14:39:12 GMT -5
Who's big enough that would want to buy it?
Sara Lee? Oh, they were Hayes' buddies.
Jefferson-Pilot? Are they still in business?
Wrangler? There you go.
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bluehaze
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Post by bluehaze on Oct 11, 2006 14:41:28 GMT -5
I would be alittle upset about Bojangles Field ;D
However, I wouldn't be opposed to the Field being named after a corporation or big money donor.
I also think it wouldn't be a bad idea if a fundraiser with something like a square foot of the field in a glass case for $1,000. If 500 were sold, that would be enough for some Field Turf. Or 5,000 at $100 a pop.
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Post by Bornthrilla on Oct 11, 2006 14:47:17 GMT -5
What about Dell Stadium or Fedex Stadium or UPS Stadium?
Those are all huge corporations with major hubs located in the Triad area. Our asking price would probably be chump change for their corporate sponsorship divisions.
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Post by Bornthrilla on Oct 11, 2006 14:49:31 GMT -5
My pick would be Dell Stadium. We could nickname our house "The Big Laptop".
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christy
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It's gonna be mean...
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Post by christy on Oct 11, 2006 20:06:35 GMT -5
Wrangler Stadium sounds real suspect LOL
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Post by Bornthrilla on Oct 11, 2006 20:40:10 GMT -5
Krispy Kreme Stadium.
Aren't they based in Winston?
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Post by BigtimeAggie on Oct 12, 2006 9:28:24 GMT -5
Yeah Krispy Kreme Satdium....we could sell donuts during the game as a marketing tie in, heck they coild give away coupons for donuts
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Post by captaggie on Oct 12, 2006 10:24:51 GMT -5
why not? We already have the Ford Athletic Complex and Irwin Belk Track.
Can we get a few hundred thousand from some firm as our exclusive sports' merchandiser?
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Post by Bornthrilla on Oct 12, 2006 10:43:46 GMT -5
I may be wrong, but I think the MEAC is tied to its own merchandising deal.
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Post by captaggie on Oct 13, 2006 11:03:24 GMT -5
I thought that deal was only for apparel.
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Post by econgrad71 on Oct 14, 2006 15:47:41 GMT -5
What about the big guys in the triangle, e.g., IBM Field...
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Post by Bornthrilla on Oct 14, 2006 15:56:54 GMT -5
At this point, I'd settle for Skips Doghouse Stadium.
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Post by Bornthrilla on Oct 15, 2006 17:29:31 GMT -5
What's in a name? When it comes to stadium naming rights, it all depends The Business Review (Albany) - May 10, 2002 by Tom SchreckFor The Business Review
Stadiums and arenas throughout the country have willingly been selling their names to eager, identity-seeking corporations. The win-win formula is simple: The venues get the money and the businesses get the visibility and the vital corporate-name recognition.
The practice has lead to some dubious names: 3-Com Park in San Francisco, PSINet Stadium in Baltimore and up until recently, Enron Field in Houston. In the Capital Region, the former Knickerbocker Arena became the Pepsi Arena in 1996, and though not many residents of Albany mourned the loss of the Dutch settler namesake, being part of the soft drink giant's marketing plan (along with Britney Spears) might seem a bit mercenary to some.
Hudson Valley Community College's new stadium has opened, welcoming the school's baseball season. In June, the stadium's marquee tenant, the New York Penn League's Tri-City ValleyCats, will begin its inaugural season. The HVCC Board of Trustees decided to name the new facility "Joseph L. Bruno Stadium" after the state Senate Majority Leader who made the facility a reality.
The decision has prompted the question whether the college passed up its chance to cash in on corporate dollars in the same way that the Pepsi Arena did.
"We looked at obtaining corporate sponsorship for the naming of the stadium. Quite frankly, the senator [Bruno] has been so helpful on this project and so many others to the college that honoring him made more sense," said John Buono, HVCC president.
According to Buono, the stadium is far more than just a place for the baseball team to practice America's pastime; it will open up new courses and career opportunities for HVCC students.
"The facility has a complete state-of-the-art computerized physiology lab designed for athletic testing and measurement. There is 5,000 square feet of educational space within the stadium," Buono said.
The stadium can hold 4,500 fans, has corporate luxury boxes and features an elaborate sound system and modern scoreboard.
"There's nothing like it in this area," said Jeffrey Foley, community relations specialist at HVCC.
For the management of the Pepsi Arena, selling the naming rights was a no-brainer.
"Our relationship with Pepsi has been absolutely great, a real win-win for everyone involved," said Robert Belber, general manager of the arena.
According to Belber, the deal included $300,000 cash, $100,000 a year in pouring rights (the contract for selling Pepsi products in the arena) for 10 years, and marketing value estimated at $3.5 million. When all is said and done, the deal is worth approximately $8 million over the 10-year period of the agreement.
"The Pepsi contract helped us a great deal because the name enables us to book more and better shows. It is a real added value for the promoters. Our shows get to be a part of Pepsi's advertising on TV, radio and print. Pepsi also advertises our events on their can panels. It is all added value for the promoters and it is very unique in this industry," said Belber.
Perhaps the most significant impact of the name change has been on the bottom line.
"Two years ago, the arena finished with a $2 million profit and last year it was $1.5 million, and the naming was a big part of that," said Albany County Executive Michael Breslin.
Breslin said he wasn't optimistic when the idea was originally proposed.
"Bob Belber was much more optimistic and we really did our homework. In the final analysis, the Pepsi proposal was by far the best," said Breslin.
HVCC considered corporate sponsorship for the stadium.
"We took a look at it and hired a consultant to find out the market value. A minor league baseball stadium isn't the same thing as something like the Pepsi Arena," said HVCC's Buono.
The key differences between the two facilities are public exposure and the potential number of people who are likely to go through the turnstiles.
"A farm team in a minor league stadium has a much tougher time than a major league team in a major city. In the major leagues, the stadiums are very big and visible in very highly trafficked areas. This stadium at HVCC will not be that visible nor will it attract the numbers that a major facility will," said Walter Robb, owner of the Albany River Rats, a minor league hockey franchise.
The Pepsi also receives national exposure throughout the year for its events, and that makes its identity appealing to corporations.
"We attract a national television audience with events like the MAAC tournament, the NCAA hockey championships and even the Stars on Ice show. That's something that a minor league baseball stadium just doesn't have the potential to do," Belber said.
Belber said the Pepsi attracts nearly 1 million people a year, a number that just isn't feasible for the Hudson Valley Community College stadium.
For Buono, the decision to name the stadium was an easy one for the trustees and not one based on finances.
"It was the right thing for Hudson Valley to do, even though we had to talk the senator into accepting the honor; he was very reluctant."
From a business standpoint, Belber agrees.
"I'm not sure the selling of the naming rights would have been a very easy thing for the type of facility they have. I think they did the right thing. The senator has done so much; besides, I think it will have a nice ring to it when people say, `We're going to the Joe,' " Belber said.
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