Post by Jesse Jackson's Side eye on Oct 3, 2010 17:11:10 GMT -5
North Carolina A&T ‘#GHOE’ Movement Bolsters Homecoming Appeal
Wednesday, September 29th, 2010 | Posted by HBCUDigest.com
Five characters – #GHOE – has in recent days spawned an entire movement for students and alumni of North Carolina A&T State University, eagerly anticipating their 2010 homecoming festivities. An affectionate acronym for the “Greatest Homecoming on Earth,” #GHOE has yet to trend as a worldwide topic of interest, but is a social networking ‘Bat Signal’ of sorts for information, bragging rights and entrepreneurship surrounding one of the largest homecoming celebrations in HBCU culture.
“#GHOE on Twitter and Facebook has helped sales by assigning a label to a mindset or ideal, which in essence, is the goal of marketing,” says A. Tibias Thorne, N.C. A&T alumnus and Owner of Urban Argyle LLC, maker of official #GHOE apparel. “The beauty of Twitter and Facebook is that when people see something that a lot of people are talking about, they automatically feel a need to understand what’s going on or to be in the know. ”
To date, a multitude of parties, events, concerts and individual homecoming plans have all been tagged with the #GHOE label. With an student enrollment exceeding 10,000 and alumni base estimated at greater than 40,000, the cost efficient and viral nature of social networking may prove to be a critical economic and cultural tipping point for the university.
“When you take all of that and put it onto something tangible, it serves as a message to everyone that you are a part of something. Historical paraphernalia,” Thorne says.
Thorne says that 100 percent of his sales in just a few weeks of marketing can be directly traced back to the #GHOE influence, as all marketing and advertising for the exclusive homecoming apparel was done by social networking.
* Remainder of the article can be seen HERE *
SN: Kinda wish I can came up with this kind of marketing idea. All this talk on Twitter and Facebook about #GHOE makes me want to buy The Shirt, or a button
Wednesday, September 29th, 2010 | Posted by HBCUDigest.com
Five characters – #GHOE – has in recent days spawned an entire movement for students and alumni of North Carolina A&T State University, eagerly anticipating their 2010 homecoming festivities. An affectionate acronym for the “Greatest Homecoming on Earth,” #GHOE has yet to trend as a worldwide topic of interest, but is a social networking ‘Bat Signal’ of sorts for information, bragging rights and entrepreneurship surrounding one of the largest homecoming celebrations in HBCU culture.
“#GHOE on Twitter and Facebook has helped sales by assigning a label to a mindset or ideal, which in essence, is the goal of marketing,” says A. Tibias Thorne, N.C. A&T alumnus and Owner of Urban Argyle LLC, maker of official #GHOE apparel. “The beauty of Twitter and Facebook is that when people see something that a lot of people are talking about, they automatically feel a need to understand what’s going on or to be in the know. ”
To date, a multitude of parties, events, concerts and individual homecoming plans have all been tagged with the #GHOE label. With an student enrollment exceeding 10,000 and alumni base estimated at greater than 40,000, the cost efficient and viral nature of social networking may prove to be a critical economic and cultural tipping point for the university.
“When you take all of that and put it onto something tangible, it serves as a message to everyone that you are a part of something. Historical paraphernalia,” Thorne says.
Thorne says that 100 percent of his sales in just a few weeks of marketing can be directly traced back to the #GHOE influence, as all marketing and advertising for the exclusive homecoming apparel was done by social networking.
* Remainder of the article can be seen HERE *
SN: Kinda wish I can came up with this kind of marketing idea. All this talk on Twitter and Facebook about #GHOE makes me want to buy The Shirt, or a button
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