Clothing endorsements seem to be a common entry point for our athletes. If fostering penetration into the HBCU market, all aspects of fashion may prove viable. I can see several of our athletes benefiting from cosmetics, accessories, lifestyle gear, etc. as a starting point for their endorsements and/or branded products.
Why would a business make donations to the sports programs, when they already have the Athletes ? Also does the institutions get some kind of kick back when the athlete uses the Name and likeness ( interlocking A&T ) of the institution like some of these kids are doing .