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Post by marchingband1969 on Nov 22, 2020 11:36:28 GMT -5
My opinion is - better marketing strategy . Should be advertised all over state - lower ticket price usually 40, make 30 - trophy of some kind I've always marveled just how crappy A&T's athletic marketing efforts are. I don't think we value marketing and therefore we put very limited dollars and resources into it. And in marketing, you get what you pay for... you pay little, you get little in return!
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Post by bseballaggie on Nov 22, 2020 11:43:06 GMT -5
If you want more butts in the stadium seats you've got to get more butts to come to campus the day of the game. Here are a few events that might draw potential fans to campus: 1. High School Band Day... Invite high school bands to a special band clinic, band exhibition and discount game tickets. Special Drawing for major prize 2. Greensboro City School Day... all city school students and their parents get in for $10.00 3. Greensboro City Employee Day... all city employees get a discount ticket 4. Job Fair... invite in local companies and host job fair in Moores Gym... attendees get small discount on tickets 5. High School Day Party... 6. College Student Day Party... 7. WalMart Appreciation Day... anyone showing up for the game with a Walmart receipt gets a discount game ticket and they qualify for a special drawing for a major prize. I think we need to court Amazon, they are building in Greensboro and Durham, getting ready to deliver pharmaceuticals, and expand whole foods. get with them before UNCG does. We have some Aggies running HR with them.
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Maxell
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Post by Maxell on Nov 22, 2020 13:41:38 GMT -5
How do we make Aggie-Eagle game better post MEAC beside NCCU getting better on the field? 1) We got to play for some trophy or belt. 2) The timing of the game. Will it better early or later in the season. Well the conference will dictate that. 3) Good promotions Any other suggestion. I just brought this topic up because we would have play them on Sat except for COVID I brought this up several years ago, and I don't think that it was very well-received...but I'll try it again.
I'm Aggie Born - Aggie Bred and am a former baseball player for "Big Ten" back in the late '70s/early '80s (Class of 1981). But my very first job out of 'Tee was in FAMU Athletics. When I got there, the Florida Classic was only 3 years old and being played in Tampa. But I watched how they grew that game from a mid-season home-and-home contest that didn't have much fanfare to a neutral site season-ending game drawing over 40,000 by the time I left in 1988.
The key to growing our Aggie-Eagle game into a great rivalry game every year is having the two universities work together and be on the same page concerning marketing, ticketing, promotions and sponsorships.
For the Florida Classic, we met in Tampa every two weeks from May until the week leading up to Labor Day. The attendance of both ADs, athletic business managers, SIDs, ticketing directors, marketing directors, booster presidents, faculty reps and someone representing both president's offices was mandatory.
The Florida schools couldn't be more different. One was a smallish (3,773 students now) church school that doesn't have an on-campus football stadium. The other one was a larger (10,031 students now) university in Florida's state university system. Before the advent of the Florida Classic, BCU had lost 85% of the football games played between them. The game was always a mid-season game and never even sold out in FAMU's small 12,500-seat Bragg Stadium. (It was much like the A&T-WSSU football series before Bill Hayes became the Rams' head football coach.)
The only reason that they decided to try and play a neutral site classic game in Tampa was because BCU was having some serious financial problems in the mid-'70s and they needed a quick infusion of cash and publicity. It was originally a two-year agreement for a season-ending game with a 50/50 gate and sponsorship split, and was supposed to go back to home-and-home after that.
But what they did was work together on a monthly basis to grow the game.
When I came down there in June of 1981 (as FAMU Director of Ticket Operations), all elements of football operations for both schools were meeting every two weeks in Tampa to iron-out any problems and to make sure that everyone was on the same page.
They hired an ad agency to do billboards and TV/radio commercials in Central Florida (Tampa/St. Petersburg-to-Orlando-to-Daytona Beach) and North Florida (Jacksonville and Tallahassee). We had tickets on sale in every major Black community in the state...and this was before the computer ticketing industry really took off. The Cincinnati Reds gave us an office near old Tampa Stadium for free. Tampa Sports Authority, who operates the stadiums that the Tampa Bay Bucs have played in opened doors to several major sponsorships at no costs to them.But I'm telling you all of this to say that the Aggie-Eagle Classic could/should be a financial equal to the Florida Classic for both us and NCCU...if we would just organize ourselves and work together.
It wouldn't matter whether or not the game remains a home-and-home series or a neutral site series in Raleigh or Charlotte...we can work together and really grow this series.Now, I could easily draw up a detailed plan for a successful Aggie-Eagle Football series right now, but I won't bore the few of you who continued reading after the first paragraph. Just know that it can be done. Have you reached out to Hilton lately? If not, this may be an ideal time given the move to the Big South next fall.
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Post by aggierattler on Nov 22, 2020 15:19:07 GMT -5
I brought this up several years ago, and I don't think that it was very well-received...but I'll try it again.
I'm Aggie Born - Aggie Bred and am a former baseball player for "Big Ten" back in the late '70s/early '80s (Class of 1981). But my very first job out of 'Tee was in FAMU Athletics. When I got there, the Florida Classic was only 3 years old and being played in Tampa. But I watched how they grew that game from a mid-season home-and-home contest that didn't have much fanfare to a neutral site season-ending game drawing over 40,000 by the time I left in 1988.
The key to growing our Aggie-Eagle game into a great rivalry game every year is having the two universities work together and be on the same page concerning marketing, ticketing, promotions and sponsorships.
For the Florida Classic, we met in Tampa every two weeks from May until the week leading up to Labor Day. The attendance of both ADs, athletic business managers, SIDs, ticketing directors, marketing directors, booster presidents, faculty reps and someone representing both president's offices was mandatory.
The Florida schools couldn't be more different. One was a smallish (3,773 students now) church school that doesn't have an on-campus football stadium. The other one was a larger (10,031 students now) university in Florida's state university system. Before the advent of the Florida Classic, BCU had lost 85% of the football games played between them. The game was always a mid-season game and never even sold out in FAMU's small 12,500-seat Bragg Stadium. (It was much like the A&T-WSSU football series before Bill Hayes became the Rams' head football coach.)
The only reason that they decided to try and play a neutral site classic game in Tampa was because BCU was having some serious financial problems in the mid-'70s and they needed a quick infusion of cash and publicity. It was originally a two-year agreement for a season-ending game with a 50/50 gate and sponsorship split, and was supposed to go back to home-and-home after that.
But what they did was work together on a monthly basis to grow the game.
When I came down there in June of 1981 (as FAMU Director of Ticket Operations), all elements of football operations for both schools were meeting every two weeks in Tampa to iron-out any problems and to make sure that everyone was on the same page.
They hired an ad agency to do billboards and TV/radio commercials in Central Florida (Tampa/St. Petersburg-to-Orlando-to-Daytona Beach) and North Florida (Jacksonville and Tallahassee). We had tickets on sale in every major Black community in the state...and this was before the computer ticketing industry really took off. The Cincinnati Reds gave us an office near old Tampa Stadium for free. Tampa Sports Authority, who operates the stadiums that the Tampa Bay Bucs have played in opened doors to several major sponsorships at no costs to them.But I'm telling you all of this to say that the Aggie-Eagle Classic could/should be a financial equal to the Florida Classic for both us and NCCU...if we would just organize ourselves and work together.
It wouldn't matter whether or not the game remains a home-and-home series or a neutral site series in Raleigh or Charlotte...we can work together and really grow this series.Now, I could easily draw up a detailed plan for a successful Aggie-Eagle Football series right now, but I won't bore the few of you who continued reading after the first paragraph. Just know that it can be done. Have you reached out to Hilton lately? If not, this may be an ideal time given the move to the Big South next fall. It’s been a few years since we sat and talked. We were supposed to get together in Tallahassee but his daughter decided to have her wedding that weekend. But I need to reach out about this to him again, and I will.
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Post by The Professor on Nov 22, 2020 15:26:10 GMT -5
My opinion is - better marketing strategy . Should be advertised all over state - lower ticket price usually 40, make 30 - trophy of some kind I've always marveled just how crappy A&T's athletic marketing efforts are. I don't think we value marketing and therefore we put very limited dollars and resources into it. And in marketing, you get what you pay for... you pay little, you get little in return! You and I both. And we have a great Marketing department on campus in the school of business. Get the Seniors and Juniors involved and help them create a marketing campaign. Free labor and helps their resumes
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Post by bseballaggie on Nov 22, 2020 17:50:50 GMT -5
Have you reached out to Hilton lately? If not, this may be an ideal time given the move to the Big South next fall. It’s been a few years since we sat and talked. We were supposed to get together in Tallahassee but his daughter decided to have her wedding that weekend. But I need to reach out about this to him again, and I will. It could be the Amazon CLassic and feature some of there AI investments!
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Post by Jesse Jackson's Side eye on Nov 22, 2020 22:22:45 GMT -5
It’s been a few years since we sat and talked. We were supposed to get together in Tallahassee but his daughter decided to have her wedding that weekend. But I need to reach out about this to him again, and I will. It could be the Amazon CLassic and feature some of there AI investments! The Target Demographic knows it as the Aggie Eagle Classic...keep the brand recognition and make Amazon the title sponsor.
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Post by Deleted on Nov 22, 2020 23:38:47 GMT -5
It could be the Amazon CLassic and feature some of there AI investments! The Target Demographic knows it as the Aggie Eagle Classic...keep the brand recognition and make Amazon the title sponsor. Either that or the Truist Aggie/Eagle Classic.
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DECKS
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Post by DECKS on Nov 23, 2020 9:39:34 GMT -5
The game is fine as is. Neither of us have a long football tradition so for it to grow both teams need to be good for an extended period of time. Besides, it didn't draw well in Charlotte and we lost money the last time we played in Carter-Finley. Heck, we don't even fill up Aggie Stadium when we play em! Perhaps move it back to Labor Day but otherwise it needs to remain on campus.
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Aggie77
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Post by Aggie77 on Nov 23, 2020 10:11:51 GMT -5
Based on history Labor Day Weekend would be the best option going forward, but an economical stadium deal would be needed to be a financial success. What was/is the stadium deal for the FL Classic?
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Maxell
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Post by Maxell on Nov 23, 2020 13:02:38 GMT -5
The game is fine as is. Neither of us have a long football tradition so for it to grow both teams need to be good for an extended period of time. Besides, it didn't draw well in Charlotte and we lost money the last time we played in Carter-Finley. Heck, we don't even fill up Aggie Stadium when we play em! Perhaps move it back to Labor Day but otherwise it needs to remain on campus. The game is not fine. Something needs to be done to make it better. Getting better does not have to mean moving to a neutral site, it just means building the branding, sponsorships, community involvement, and attendance. Back to Labor Day makes sense to me. But first Central has to at least score a point. LOL
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Post by aggierattler on Nov 23, 2020 13:33:02 GMT -5
Based on history Labor Day Weekend would be the best option going forward, but an economical stadium deal would be needed to be a financial success. What was/is the stadium deal for the FL Classic? I was directly involved most dealings of the Florida Classic when it was in Tampa. The Tampa Sports Authority did not charge us for stadium rental at all. However, they kept all parking fees and collected fees for the skyboxes and a few other things.
In Orlando, the entire game is handled by the Florida Classic Consortium, and I believe that any rental fees are absorbed by one of their sponsorship agreements.
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Post by aggie2039 on Nov 23, 2020 13:36:12 GMT -5
Based on history Labor Day Weekend would be the best option going forward, but an economical stadium deal would be needed to be a financial success. What was/is the stadium deal for the FL Classic? I was directly involved most dealings of the Florida Classic when it was in Tampa. The Tampa Sports Authority did not charge us for stadium rental at all. However, they kept all parking fees and collected fees for the skyboxes and a few other things.
In Orlando, the entire game is handled by the Florida Classic Consortium, and I believe that any rental fees are absorbed by one of their sponsorship agreements. So a sponsor would have to pay to use the Carolina Panthers stadium or the owner lets us use the stadium and pay operational costs... There arent any state owned stadiums to my knowledge.
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Aggie77
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Post by Aggie77 on Nov 23, 2020 13:42:10 GMT -5
In Orlando, the entire game is handled by the Florida Classic Consortium, and I believe that any rental fees are absorbed by one of their sponsorship agreements. What's the Florida Classic Consortium?
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Post by Deleted on Nov 23, 2020 13:43:42 GMT -5
In Orlando, the entire game is handled by the Florida Classic Consortium, and I believe that any rental fees are absorbed by one of their sponsorship agreements. What's the Florida Classic Consortium? A partnership group between Bethune-Cookman and FAMU to manage the FC. It's a similar setup to what Grambling and Southern have for the Bayou Classic.
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