Post by aggierattler on Jul 24, 2020 21:42:42 GMT -5
Nearly $800 Million in Ad Sales on the Line for ESPN
College AD Nightcap
July 24, 2020
>No company has more money tied into the fate of this upcoming college football season than the Walt Disney Co. The dominant corporate force in college sports, Disney’s ESPN co-owns two conference networks, has broadcast deals with nearly all of college football’s top division, and televises every major bowl.
>Last year ESPN’s family of networks televised 282 games and sold $792.5 million in ads, according to Standard Media Index. To put that in perspective, ESPN’s NFL package only generated $314.8 million. Those numbers don’t include the college games televised by ESPN’s ACC Network and SEC Network, nor the plethora of other matchups streamed on ESPN+, its digital service, which costs $5 per month and is popular among football fans.
>The sheer scale of the company’s college football business will create a lot of headaches, and lost revenue, if the season is further disrupted. Should college football’s doomsday scenario comes true, ESPN will have to negotiate make-goods for ad buyers, and sort hundreds of millions in rights payments it owes to schools, conference and bowl properties.
Link to this article: collegead.us3.list-manage.com/track/click?u=61c4fe7ac5a0a938837995044&id=db359b327f&e=5d714817b0
College AD Nightcap
July 24, 2020
>No company has more money tied into the fate of this upcoming college football season than the Walt Disney Co. The dominant corporate force in college sports, Disney’s ESPN co-owns two conference networks, has broadcast deals with nearly all of college football’s top division, and televises every major bowl.
>Last year ESPN’s family of networks televised 282 games and sold $792.5 million in ads, according to Standard Media Index. To put that in perspective, ESPN’s NFL package only generated $314.8 million. Those numbers don’t include the college games televised by ESPN’s ACC Network and SEC Network, nor the plethora of other matchups streamed on ESPN+, its digital service, which costs $5 per month and is popular among football fans.
>The sheer scale of the company’s college football business will create a lot of headaches, and lost revenue, if the season is further disrupted. Should college football’s doomsday scenario comes true, ESPN will have to negotiate make-goods for ad buyers, and sort hundreds of millions in rights payments it owes to schools, conference and bowl properties.
Link to this article: collegead.us3.list-manage.com/track/click?u=61c4fe7ac5a0a938837995044&id=db359b327f&e=5d714817b0
