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Post by durhamgsoaggie on Aug 23, 2019 19:02:30 GMT -5
There's a number of analysis items that BB&T (or anyone) could have likely looked at. The ones that come to mind are:
- Impression analysis for A&T football ads - Online search analysis for A&T football - A&T website hits and football views - Home football game attendance - Home football streaming views (LockTV and ESPN3) - MEAC OTF Championships attendance (not tracked) - MEAC OTF Championships streaming views - Athletics/AAF Donor participation rates - Athletics/AAF Donor revenue
The Celebration Bowl may not factor in as much because it's played at a neutral site and BB&T's name would not be seen/mentioned.
BB&T is not a charity. They're advertising their name based on how much reach they can get and how much residual money is out there to attract to their services. And if we're being truthful.... a lot of those metrics wouldn't slant in our favor very much.
I think we all wish the amount was greater than $1.5 million. But looking at it from this perspective... I can see why it's not higher. And I'm pretty sure that most of our peer FCS institutions at our level would be offered less. That's probably why you don't see a lot of naming rights deals at FCS-level.
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Post by aggie2039 on Aug 23, 2019 19:16:49 GMT -5
Let’s be honest with ourselves $100K to rename our stadium for 15 years isn’t bad. What is BB&T getting out of it? We have an avg of 5 games a year with 75% or higher being the same butts in seat from week to week. It’s not like it’s 15k different people over the 5 games. Our stadium isn’t on national tv on a weekly basis so who is the deal better for? Them or us? www.ncat.edu/news/2018/06/bbandt-stadium-rename.html
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Post by aggieswag on Aug 23, 2019 21:36:55 GMT -5
There's a number of analysis items that BB&T (or anyone) could have likely looked at. The ones that come to mind are: - Impression analysis for A&T football ads - Online search analysis for A&T football - A&T website hits and football views - Home football game attendance - Home football streaming views (LockTV and ESPN3) - MEAC OTF Championships attendance (not tracked) - MEAC OTF Championships streaming views - Athletics/AAF Donor participation rates - Athletics/AAF Donor revenue The Celebration Bowl may not factor in as much because it's played at a neutral site and BB&T's name would not be seen/mentioned. BB&T is not a charity. They're advertising their name based on how much reach they can get and how much residual money is out there to attract to their services. And if we're being truthful.... a lot of those metrics wouldn't slant in our favor very much. I think we all wish the amount was greater than $1.5 million. But looking at it from this perspective... I can see why it's not higher. And I'm pretty sure that most of our peer FCS institutions at our level would be offered less. That's probably why you don't see a lot of naming rights deals at FCS-level. All of this would have merit if you could prove to me all of those metrics you mention is the same for hp baseball. Do the same metrics on HP sally league baseball and how in the world do you come up with this conclusion. You can actually see why they would pay them 10x more to get 100x less than what they are getting from us. It doesnt make sense no matter how u shake it. Folks its 2019 the era of "we should be lucky they acknowledge us" has been over. You never ever compromise your worth.
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Post by durhamgsoaggie on Aug 23, 2019 23:04:13 GMT -5
There's a number of analysis items that BB&T (or anyone) could have likely looked at. The ones that come to mind are: - Impression analysis for A&T football ads - Online search analysis for A&T football - A&T website hits and football views - Home football game attendance - Home football streaming views (LockTV and ESPN3) - MEAC OTF Championships attendance (not tracked) - MEAC OTF Championships streaming views - Athletics/AAF Donor participation rates - Athletics/AAF Donor revenue The Celebration Bowl may not factor in as much because it's played at a neutral site and BB&T's name would not be seen/mentioned. BB&T is not a charity. They're advertising their name based on how much reach they can get and how much residual money is out there to attract to their services. And if we're being truthful.... a lot of those metrics wouldn't slant in our favor very much. I think we all wish the amount was greater than $1.5 million. But looking at it from this perspective... I can see why it's not higher. And I'm pretty sure that most of our peer FCS institutions at our level would be offered less. That's probably why you don't see a lot of naming rights deals at FCS-level. All of this would have merit if you could prove to me all of those metrics you mention is the same for hp baseball. Do the same metrics on HP sally league baseball and how in the world do you come up with this conclusion. You can actually see why they would pay them 10x more to get 100x less than what they are getting from us. It doesnt make sense no matter how u shake it. Folks its 2019 the era of "we should be lucky they acknowledge us" has been over. You never ever compromise your worth. I understand where you're coming from... but there's a Nido factor that you're not taking into consideration. That dude might be the best private fundraiser in the state of NC. He pulled in multiple sources of funding to offset the financing that got approved for the City of High Point, which is another layer of difference. Not to mention that BB&T Point is downtown in a centralized area of business.... where people who got long money are situated. There's a significant difference in scope of private $$$ in Nido-related items compared to our situation. That's not something that BB&T could ignore.
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oleschoolaggie
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Post by oleschoolaggie on Aug 24, 2019 0:09:03 GMT -5
Something is not better than nothing if it means selling your soul. Im looking at this from clearly a business perspective btw.. thats why this could not be the deal. If anyone has ever dealt with advertising either buying or selling there are business standard metrics here. If you are buying a newspaper ad you pay for that newspaper circulation. News and record ads cost more than the Greensbork times..same with radio ads and tv ads..down to the slots...7pm cost more than 3am because of reach. Everyone on this board might not understand this but surely anyone that complete even the most basic of marketing programs would know this. And you can bet the executives at BB&T definitely know this. If this indeed was the actual deal people should be fired for incompetence. And Aggies should protest BB&T for blatant racist policies for institutions of color. Lets just hope this was not the deal it would dissapoint me greatly about the professionals handling our affairs. selling your soul? who's selling their soul? like i previously stated, they can put bb&t's name all over the stadium and the parking lot too. but guess what? most aggies will still call it "aggie stadium". so how is it that anybody is selling their soul? also, you still haven't answered my question. again, would you turn the deal down? and if so, what would you put in its place? nothing? because we already had "nothing". changing the name is not selling one's soul. what gives you that impression? i still and always will call it "aggie stadium". me personally, i couldn't give a rats azz that bb&t has their name on our stadium. it doesn't change not one single thing regarding my game day experience. you and i agree on the game zone. but you and i must agree to disagree on the naming rights. try walking into bb&t's corporate office and tell them we demand as much money as high point gets and see where that gets you. do you really think that would change anything?
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Post by neighborhoodsuperstar on Aug 24, 2019 8:24:03 GMT -5
Hypothetically speaking......
Suppose OSA spoke with a connected representative of Wells Fargo, who promised him that the bank would give A&T $250K annually for 15 years for stadium naming rights..... Suppose AggieSwag spoke with a well-connective representative of State Farm, who promised him that they would donate $300K annually for 15 years for stadium naming rights..... Suppose I spoke with Community One Bank and they promised to donate $200K annually for 15 years for stadium naming rights......
Could we drop BB&T from the stadium and sign on with someone else? Would those in power have be confident enough to show such numbers to BB&T and tell them to match the offers or risk losing its naming rights? Is there a "no-compete" naming clause attached with this deal that makes all of this a moot point?
I see stadium/arena names around the nation getting changed every few years. What would make our scenario any different?
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Post by aggieswag on Aug 24, 2019 8:25:29 GMT -5
Old school Aggie i did answer your question. The answer is emphatically No! I would never sign a deal that bad and i would never sell my schools name for pennies. If BB&T wanted deal for 100k than they can get a video on the board, or maybe name the beer garden tent after them but never ever the entire stadium. They didn't pay for that. And yes i would have done nothing because like i said 100k is no money at all. We just raised 80 million.. 100k a year does not even cover an assitant coachs salary. Its no money so i would have had no problems sending them away
And if is indeed the deal i wish someone would have let me go into the BB&T office. I would have laughed in their face for even Being disrespectful enough to offer me something like that and then I would have made it public. Anyone with eyes would have seen the disrespect and I would have made it a public spectacle..which i still think should happen if this is indeed the deal.
We gotta get out of the mindset that we owe people something and we ought to be glad they consider us. We dont owe BB&T #$$%. And you will not come and use our 15k average and our homecoming and our track and field and say we are worth 10x less than the 1500 white people in HP...No sir. Thats selling your soul ..nothing to do with money, this is about dignity
And since we are giving it away for nothing might as well go give that opportinity to the black bank M&F..it would have been the same outcome..
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Post by aggieswag on Aug 24, 2019 9:13:16 GMT -5
Hypothetically speaking...... Suppose OSA spoke with a connected representative of Wells Fargo, who promised him that the bank would give A&T $250K annually for 15 years for stadium naming rights..... Suppose AggieSwag spoke with a well-connective representative of State Farm, who promised him that they would donate $300K annually for 15 years for stadium naming rights..... Suppose I spoke with Community One Bank and they promised to donate $200K annually for 15 years for stadium naming rights...... Could we drop BB&T from the stadium and sign on with someone else? Would those in power have be confident enough to show such numbers to BB&T and tell them to match the offers or risk losing its naming rights? Is there a "no-compete" naming clause attached with this deal that makes all of this a moot point? I see stadium/arena names around the nation getting changed every few years. What would make our scenario any different? Bornthrilla has a more diplomatic approach but this also something that could/should have been done. Imagine if you were trying to sell a home, and the person beside you is also selling a home. You put in a pool and deck redid the floors and put on a new roof, the house next to you did nothing sell as is. What would you do if the bank offered you 125k for your house and 225k for the other house..would we say "well im a black man and im lucky the bank would even buy my house" heck no you would be livid. As you should be. And yoi would not take the deal, you would go elsewhere to you got your worth.
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Post by durhamgsoaggie on Aug 24, 2019 9:26:15 GMT -5
Old school Aggie i did answer your question. The answer is emphatically No! I would never sign a deal that bad and i would never sell my schools name for pennies. If BB&T wanted deal for 100k than they can get a video on the board, or maybe name the beer garden tent after them but never ever the entire stadium. They didn't pay for that. And yes i would have done nothing because like i said 100k is no money at all. We just raised 80 million.. 100k a year does not even cover an assitant coachs salary. Its no money so i would have had no problems sending them away And if is indeed the deal i wish someone would have let me go into the BB&T office. I would have laughed in their face for even Being disrespectful enough to offer me something like that and then I would have made it public. Anyone with eyes would have seen the disrespect and I would have made it a public spectacle..which i still think should happen if this is indeed the deal. We gotta get out of the mindset that we owe people something and we ought to be glad they consider us. We dont owe BB&T #$$%. And you will not come and use our 15k average and our homecoming and our track and field and say we are worth 10x less than the 1500 white people in HP...No sir. Thats selling your soul ..nothing to do with money, this is about dignity And since we are giving it away for nothing might as well go give that opportinity to the black bank M&F..it would have been the same outcome.. Being honest.... I don't believe M&F is in position to do naming rights. If they were, they would have done so with O'Kelley-Riddick Stadium in Durham for NCCU on a smaller scale, since they were founded & headquartered in Durham. But it's about the value of the upfront investment and does the naming pull in enough revenue/goodwill back to M&F for $1.5 million or more upfront? It'd be tough for M&F in that regard.
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Post by marchingband1969 on Aug 24, 2019 9:44:17 GMT -5
Let’s be honest with ourselves $100K to rename our stadium for 15 years isn’t bad. What is BB&T getting out of it? We have an avg of 5 games a year with 75% or higher being the same butts in seat from week to week. It’s not like it’s 15k different people over the 5 games. Our stadium isn’t on national tv on a weekly basis so who is the deal better for? Them or us? www.ncat.edu/news/2018/06/bbandt-stadium-rename.htmlAnd folks, we ain't BB&T's "target audience!" I hate to say it but having spent near 35 years in corporate banking, banks are not looking for "retail" customers. Retail banking is dead. They are looking for individuals that have access to large amounts of capital...and that's not the average Aggie Stadium fan. So as I said earlier, this BB&T naming decision probably had more to do with creating "good will" in the community than a marketing BB&T's brand. Businesses will only pay so much for "good will."
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Post by codeblu78 on Aug 24, 2019 9:49:39 GMT -5
Let’s be honest with ourselves $100K to rename our stadium for 15 years isn’t bad. What is BB&T getting out of it? We have an avg of 5 games a year with 75% or higher being the same butts in seat from week to week. It’s not like it’s 15k different people over the 5 games. Our stadium isn’t on national tv on a weekly basis so who is the deal better for? Them or us? www.ncat.edu/news/2018/06/bbandt-stadium-rename.htmlAnd folks, we ain't BB&T's "target audience!" I hate to say it but having spent near 35 years in corporate banking, banks are not looking for "retail" customers. Retail banking is dead. They are looking for individuals that have access to large amounts of capital...and that's not the average Aggie Stadium fan. So as I said earlier, this BB&T probably had more to do with creating "good will" in the community than a marketing BB&T's brand. Businesses will only pay so much for "good will." Thanks for putting it all in perspective! Now, can we start football season already!
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Post by marchingband1969 on Aug 24, 2019 9:57:29 GMT -5
Old school Aggie i did answer your question. The answer is emphatically No! I would never sign a deal that bad and i would never sell my schools name for pennies. If BB&T wanted deal for 100k than they can get a video on the board, or maybe name the beer garden tent after them but never ever the entire stadium. They didn't pay for that. And yes i would have done nothing because like i said 100k is no money at all. We just raised 80 million.. 100k a year does not even cover an assitant coachs salary. Its no money so i would have had no problems sending them away And if is indeed the deal i wish someone would have let me go into the BB&T office. I would have laughed in their face for even Being disrespectful enough to offer me something like that and then I would have made it public. Anyone with eyes would have seen the disrespect and I would have made it a public spectacle..which i still think should happen if this is indeed the deal. We gotta get out of the mindset that we owe people something and we ought to be glad they consider us. We dont owe BB&T #$$%. And you will not come and use our 15k average and our homecoming and our track and field and say we are worth 10x less than the 1500 white people in HP...No sir. Thats selling your soul ..nothing to do with money, this is about dignity And since we are giving it away for nothing might as well go give that opportunity to the black bank M&F..it would have been the same outcome.. Being honest.... I don't believe M&F is in position to do naming rights. If they were, they would have done so with O'Kelley-Riddick Stadium in Durham for NCCU on a smaller scale, since they were founded & headquartered in Durham. But it's about the value of the upfront investment and does the naming pull in enough revenue/goodwill back to M&F for $1.5 million or more upfront? It'd be tough for M&F in that regard. Wow, you guys really don't know much about the state of banking today. Hell, M&F is working hard every day just to keep their doors open. They are a "retail bank" trying to survive in a "corporate banking" world. "If" they had an extra $1.5 million to spare, they would use it to upgrade their back office technology or add more commercial services for businesses.
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DECKS
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Post by DECKS on Aug 24, 2019 10:16:08 GMT -5
There's a number of analysis items that BB&T (or anyone) could have likely looked at. The ones that come to mind are: - Impression analysis for A&T football ads - Online search analysis for A&T football - A&T website hits and football views - Home football game attendance - Home football streaming views (LockTV and ESPN3) - MEAC OTF Championships attendance (not tracked) - MEAC OTF Championships streaming views - Athletics/AAF Donor participation rates - Athletics/AAF Donor revenue The Celebration Bowl may not factor in as much because it's played at a neutral site and BB&T's name would not be seen/mentioned. BB&T is not a charity. They're advertising their name based on how much reach they can get and how much residual money is out there to attract to their services. And if we're being truthful.... a lot of those metrics wouldn't slant in our favor very much. I think we all wish the amount was greater than $1.5 million. But looking at it from this perspective... I can see why it's not higher. And I'm pretty sure that most of our peer FCS institutions at our level would be offered less. That's probably why you don't see a lot of naming rights deals at FCS-level. You are right on point. The truth is most naming rights deals are not worth the money invested by corporations. Some deals get done strictly because of political or insider connections. I think our deal would probably be in line with what we see from lower end G5 and fcs schools. Heck, I doubt there was even a template for Hilton to follow? How many hbcu's have naming rights stadium deals? Lastly we announced way back in 1997 that we would try to secure a naming-rights deal for Aggie stadium and look how long it's taken for us to come up with something. Obviously no one was beating down our door with offers. From my perspective this was a good deal.
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Post by aggieswag on Aug 24, 2019 10:37:34 GMT -5
Im ready for football season to start.
I hear all of your points none of them are good enough to sell your name for pennies. And if we are not be BB&Ts target audience they would not have came over there, and they wouldnt be hounding our students errday to open accounts
And there is not an HBCU template. we don't have to do things different because we're black. I mean good greif. Its just basic marketing. I dont care if you are a retail bank corporate bank or a credit union. The basics still apply. No one on this board that is disagreeing w me can offer up an explanation of why the 1500 white people is worth more than 15k black people. So until that can be reconciled all of those points are mute.
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Post by aggie2039 on Aug 24, 2019 11:04:17 GMT -5
Im ready for football season to start. I hear all of your points none of them are good enough to sell your name for pennies. And if we are not be BB&Ts target audience they would not have came over there, and they wouldnt be hounding our students errday to open accounts And there is not an HBCU template. we don't have to do things different because we're black. I mean good greif. Its just basic marketing. I dont care if you are a retail bank corporate bank or a credit union. The basics still apply. No one on this board that is disagreeing w me can offer up an explanation of why the 1500 white people is worth more than 15k black people. So until that can be reconciled all of those points are mute. I trust chancellor Martin’s judgement in these matters...I’m not one to second guess the decision making of a man that has taken A&T to unprecedented levels of success. Honestly you have your point of view like everyone else and personally I respect it.
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