You have to do some market research before you price your product.
Here is the product A&T is trying sell for $25.00:
a football team that has not had a winning season in 8 seasons.
a football team that is not eligible to win the conference this year.
a football team that has two paper tigers that no one knows as their opponents for the first 2 home games.
a football program that has had a ton of bad press in the last 5 years.
This is the clientele that are A&T's potential customers:
folks who are used to getting into the tailgate area for free
folks who no longer pay for a newspaper.
folks who love a hookup, ask for hookups and expect hookups.
folks who spend a good part of their day looking down at their smart phones and I-Pads.
folks who like a winner.
folks who like a party.
What can folks get for $25 on a Saturday afternoon or evening? A lot of things they will enjoy for $25 or less and right now Aggie football is not high on that list. ...........I completed my market research. I put the price at $12 for general admission for most home games.