HBCU Alumni Giving Study

[Aggie77]

www.ayersandassociatesinc.com/Mott%20Report-Alumni_Giving_11_25_02.pdf

The alumni development function typically receives an insignificant
allocation of the institutional operating budget, generally less than 1%, which limits the department’s capabilities in securing necessary resources.

• The average institutional, institutional advancement, and alumni affairs budgets are lower at HBCUs than at TWIs ($20 million versus $30 million, $1.5 million versus $1.8 million, and $200,000 versus $300,000 respectively);

• The average number of professional and support staff is lower at HBCUs compared to TWIs (2.2 versus 3.7 for professional staff and 2.3 versus 3.1 for support staff).

• The percent of addressable alumni is slightly lower at HBCUs compared to TWIs (74.3% versus 80.2%);

• The average alumni giving rate at HBCUs is lower than at TWIs (17.5% versus 24.7%); and

• The total amount of alumni giving for 1999-2000 was lower at the six HBCUs compared to the six TWIs ($5.4 million versus 58.7 million with one TWI raising $50 million)

Alumni Giving Rate
Bethune-Cookman College - 19%
Hampton University - 9%
Howard University DC - 9%
Delaware State University - 8%
South Carolina State University - 7%
North Carolina Central University - 5%
Norfolk State University - 3
North Carolina A&T State University - 1%
Florida A&M University - N/A
Morgan State University - N/A

Charleston Southern Univ. - 33%
Western Carolina University - 27%

[Deleted]

According to a recent article by the Raleigh News & observer, NCCU's AGR is 10%

[DOOMS]

I thought ours was 12%.

[Aggie77]

I thought ours was in the double digits also, but try to find it anywhere.

[Bornthrilla]

So you're saying our alumni giving dropped off 11 percent since the last report was released?

Why does Mark Kiel still have a job if that is accurate?

[oleschoolaggie]

if only 1% of a&t alums give back, then that's an institutional problem, not an alums problem. that means our admins haven't done a very good job of reaching out. we easily should exceed 1%, blindfolded...

[Deleted]

This study was done in 2002 and the current national average, as recently reported in the Raleigh News & Observer is 11%

[Bornthrilla]

Thanks from clearing that up, west coast.

Sorry for doubting you, Dr. Kiel.

Aggie77, you're slipping dude. Read the small print next time. LOL

[Aggie77]

I'm aware of the study date, and surprised that you weren't. Do you think this numbers are significantly different now? Based on what, more graduates, this great economy, or the successful athletic programs we have fielded since 2002, or maybe it’s the One-In-A-Million marketing campaign that I hear about so often?

I'm not sure I get the reference to the national average. The national average is just that a national average. How does that support anything different than the study? The study numbers may average out to 11% on a national basis. Maybe Charleston Southern Univ. is down to the national average.

The number I was told was closer to 15%, but I now seriously doubt that number, based on the study and no accessible documentation on the subject.

[Bornthrilla]

So why would you post information that you knew was outdated by 7 years?

Wouldn't it be easy just to contact the foundation office and see what our alumni donation percentage currently is?

Do you think they have that information readily available ... or do you think they would provide inaccurate numbers?

[Gator]

77 just lost his credibility card for 6 months. ;-)

[Aggie77]

I posted for comparative purposes.

I guess I can or could, but let me know when get the info.

It should be readily available and publicly published, don't you think. After all this is the Internet Age.

Seriously though; do think there has been a significant change in Aggies giving since 2002. What would have prompted going from 1% in 2002 to 12% or do you think the study is just way outta whack.

My credibility card, not again. I just got it back yesterday.

[numberonebrave]

(if only 1% of a&t alums give back, then that's an institutional problem, not an alums problem) REALLY It implies to me that the Alums don't give a %#@&* about dear A&T. Aggie Pride at 1% , right!!

[Deleted]

We definitely are not at 1% right now. Our numbers should be around Central's number now, I would assume. But Central is really doing a better job at getting Alumni to give back and that just grinds my gears.

[Bornthrilla]

www.ncat.edu/~univrel/publications/copy/annualreport2008.pdf

Thanks to the generosity of donors, From Generation to Generation: The Campaign for North Carolina A&T ended Dec.31, 2007, with more than $85 million raised, making it the largest in A&T’s history.

In 1999, prior to the start of the silent phase, fundraising consultants predicted that North Carolina Agricultural and Technical State University could only raise about $35 million through the campaign. A little over 18 months into the public phase, which began in October 2002, campaign contributions and pledges had exceeded the halfway mark with $52.8 million.

The Campaign for North Carolina A&T benefitted the entire university with support for academic, athletics, faculty/staff development, capital and other needs (see Capital Campaign Distributions graph on this page). However, one of the highest priorities of the campaign was student scholarships.

About 80 percent of the University’s students rely on financial aid to
fund their education.

Over $18 million was raised for students, including 58 new endowed scholarships. More named endowed scholarships were established during the campaign than at any other time in
A&T’s history. Recent endowed gifts have been matched by Title III , C.D. Spangler and the North Carolina Distinguished Professorship program.

The campaign also raised $30 million for program support, $22 million for facilities
(capital needs), and over $13 million for athletics, faculty/staff development and other needs.

Although the campaign fell short of its $100 million goal, the level of interest and commitment from alumni and friends was unprecedented at the University. Before the campaign, only one out of every 10 Aggies was contributing to their alma mater. Alumni participation grew substantially during the campaign. When the silent phase began in 1999, only 2,383 or 8 percent of alumni support academic programs. Today, more than 14 percent of A&T alumni are donors giving more than $1.6 million annually.

The generosity of our alumni and friends has brightened the future for North Carolina A&T.

We thank you for supporting The Campaign for North Carolina A&T and your
continued belief in our great university.

AGGIE PRIDE!